Ather Konarc could drive over half of sales in two years

Ather Konarc is expected to become the company’s biggest sales driver over the next two years. Ather expects the newly launched electric scooter to account for more than half of its sales as it looks to take electric scooters to a wider set of buyers.

Konarc is Ather’s mainstream push

Ather is positioning the Konarc as an important product for bringing more buyers into electric scooters. The company’s expectation is that the scooter will account for more than half of its sales within two years.

That makes the Konarc important for buyers considering an electric scooter this year, particularly those who are still comparing an EV with a petrol-powered scooter.

Ather wants to reach petrol scooter buyers

The company’s strategy is not focused mainly on taking customers away from other electric scooter brands. Instead, Ather wants the Konarc to attract buyers who might otherwise continue with an internal-combustion engine scooter.

For buyers, that means the Konarc is being positioned as a product aimed at making the switch from petrol to electric easier. Its role in Ather’s range is therefore expected to extend beyond competing within the existing EV market.

What buyers should watch

The sales expectation gives the Konarc a significant role in Ather’s plans over the next two years. Buyers can keep an eye on how the scooter develops in the market before deciding whether it fits their requirements.

Key points for buyers:

• Ather expects Konarc to contribute more than half of sales in two years
• The scooter is intended to broaden electric scooter adoption
• Ather is targeting buyers who may otherwise choose petrol scooters
• The strategy is not focused only on switching customers from rival EVs

What this means for the market

If Ather’s expectation is met, the Konarc would become a major part of the company’s sales mix. For buyers, the more relevant question is whether the scooter can make electric ownership a practical alternative to a petrol scooter.

Would the Konarc make you consider switching from a petrol scooter to an EV?