Tata Curvv Series X launched in India from Rs 9.99 lakh
Tata Motors has launched the Curvv Series X in India, extending the SUV coupe lineup with a broader spread of variants and prices that run from Rs 9.99 lakh to Rs 18.99 lakh. The move brings the Curvv's fastback silhouette within reach of buyers who found the earlier range a stretch. If you have been sitting on the fence waiting for a more accessible entry point, this launch changes that calculation.
What the Series X actually adds
The Curvv Series X is not a facelift or a new generation — it is a re-sorted variant lineup designed to widen the net. Tata has added engine and variant options across the range, so buyers at the bottom end are not simply getting a stripped car at a lower number. The top-end trim at Rs 18.99 lakh sits at nearly double the entry price, which signals a meaningful spread of equipment between the cheapest and costliest variants.
Variants and prices at a glance
The Curvv Series X spans multiple trims across petrol and electric options, with prices structured as follows:
- Entry variant starts at Rs 9.99 lakh
- Mid variants bridge the gap through the range
- Top trim is priced at Rs 18.99 lakh
- Both petrol and EV drivetrains feature in the lineup
- Prices are introductory and ex-showroom
Who should actually consider this
Buyers comparing the Curvv Series X against rivals like the Hyundai Creta and Volkswagen Taigun in the sub-Rs 14 lakh bracket will find the coupe roofline a genuine differentiator. The Rs 9.99 lakh entry point puts it in territory where the competition is stiff, so the decision will come down to whether you want that sloping silhouette or a more conventional SUV shape for roughly the same money.
Is the timing right to buy the Series X now?
If the Curvv coupe styling has been on your shortlist, the Series X launch is a practical reason to visit a Tata showroom rather than wait. The wider variant spread means you can match a trim to your budget without overpaying for features you will never use. That said, confirm on-road pricing and waiting periods in your city before you commit, as these can vary considerably across markets.
Are you going for the entry trim or stretching to a higher variant?
Tata Curvv — the numbers
Price
₹9,92,000 – ₹12,95,000
Ex-showroom, pooled across the market
On-road, by city
On-road, as published for each city — road tax, insurance and registration included. Rounded to the nearest thousand. Your dealer's quote will still differ.
The detail
Safety(12)
Features(16)
Specifications(15)
Efficiency by fuel: Diesel 15 kmpl · Petrol 11 kmpl · 14 15 KM/L · 17 kmpl
Variants (28)
- Smart X₹10,00,000
- Pure X₹11,00,000
- Pure X Plus₹11,80,000
- Pure X Plus Dark₹12,00,000
- Pure X DCT₹12,30,000
- Creative X Plus₹12,91,000
- Pure X Plus DCT₹13,10,000
- Creative X Plus Dark₹13,16,000
- Pure X Plus Dark DCT₹13,30,000
- Pure X Plus Dark Diesel₹13,30,000
- Accomplished X₹14,00,000
- Creative X Plus DCT₹14,21,000
- Creative X Plus Diesel₹14,21,000
- Accomplished X Dark₹14,25,000
- Creative X Plus Dark DCT₹14,46,000
- Creative X Plus Dark Diesel₹14,46,000
- Accomplished X Diesel₹15,30,000
- Accomplished X Dark Diesel₹15,55,000
- Accomplished X Plus T-GDi DCT₹18,50,000
- Accomplished X Plus Diesel DCT₹18,75,000
- Accomplished X Plus T-GDi Dark DCT₹18,75,000
- Accomplished X Plus Dark Diesel DCT₹19,00,000
- Smart 12 Petrol Mt—
- Pure plus 12 Petrol Mt—
- Smart 15 Diesel Mt—
- Pure plus S 12 Petrol Mt—
- Creative 12 Petrol Mt—
- Pure plus 12 Petrol At—
Ex-showroom, rounded to the nearest thousand.
Colours (16)
- Flame Red
- Pristine White
- Daytona Grey
- Opera Blue
- Pristine White With Black Roof
- Opera Blue With Black Roof
- Flame Red With Black Roof
- Gold Essence With Black Roof
- Pure Grey With Black Roof
- Carbon Black
- Nitro Crimson With Black Roof
- Glossy Carbon Black
- Opera Blue With Dual Tone
- Pristine White Dual Tone
- Pure Grey Dual Tone
- Nitro Crimson With Dual Tone
TT Score
The Tata Curvv scores strongly for an Indian buyer on price, claimed efficiency and owner satisfaction, but the safety score is held back because the published safety table explicitly lists only driver, passenger and front-side airbags desp
Who it suits
- Value-focused SUV buyer — The approximate ex-showroom range of ₹9.76 lakh–₹19.00 lakh gives buyers a broad entry point into the Curvv range.
- High-mileage diesel user — The diesel is claimed at around 14–15 km/l and produces 260 Nm, making it the stronger running-focused choice on the supplied figures.
- Family city user — Five seats, 1,810 mm width, 1,630 mm height and FWD make it sized and configured for everyday Indian family use.
- Buyer who values owner satisfaction — Our figure of 4.6/5 from 1,033 owner ratings is a strong result backed by a large sample.
Worth knowing
- · The published safety data is internally inconsistent: the specification says six airbags, while the detailed safety table lists only driver, passenger and front
- · The top variants reach about ₹18.50 lakh–₹18.75 lakh ex-showroom, with published on-road figures reaching roughly ₹22.73 lakh–₹23.61 lakh depending on city.
- · Claimed fuel economy varies by the supplied data, with figures of 14–15 km/l and 17 km/l appearing, so running-cost expectations depend on the fuel and version
Turbo Truth's own rating, weighed up from the published prices, specifications and owner ratings on this page — for an Indian buyer, against others in the same segment. It is not a road test: we have not ridden or driven this vehicle.
What owners rate it
Compiled by Turbo Truth from publicly available figures on 4 Sept 2026. Prices are ex-showroom and change without notice; confirm at the dealership before you buy.
The figures above are for the Tata Curvv. We do not have separate figures for the Tata Curvv Series X in this story.
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