Ather to expand dealership network to 2,000 outlets by 2028

Ather Energy is planning one of the biggest retail pushes yet in India's electric two-wheeler space, aiming to more than double its outlet count over the next two years. A senior company official said the plan is to grow from around 750 stores today to somewhere between 1,800 and 2,000 outlets by 2028. The expansion is timed to a new family scooter called Konarc and a wider ramp-up in production capacity.

Why Ather is doubling down on retail

Ather currently sells the 450X, its premium performance scooter, and the Rizta, aimed at the mass premium family segment, through its existing network. Nearly tripling that store count would take Ather into smaller towns and cities where it has little presence today, putting service centres and test rides within easier reach for buyers outside the big metros.

What is Konarc?

Konarc is described as a new family scooter that Ather is preparing to add alongside the 450X and Rizta. It has not launched yet, so there is no confirmed price, battery size, range figure or launch date. Treat any numbers doing the rounds online as unconfirmed until Ather makes an official announcement.

Ather's expansion plan at a glance

• Around 750 stores currently sell the 450X and Rizta scooters

• Outlet count is targeted to reach 1,800 to 2,000 by 2028

• New family scooter Konarc is being readied to join the lineup

• Production capacity is being scaled up to support the wider rollout

Should you wait or buy now?

If you're set on the 450X or Rizta, this network expansion mostly means better after-sales access over the next couple of years rather than a reason to delay a purchase. Buyers curious about Konarc should hold off until Ather confirms specifications and pricing, since a new family scooter could change what makes sense for your budget and daily commute.

Would a new Ather family scooter change your pick between the Rizta and the 450X?